Typography

Typography

Typography is the title sequence of a clip before a film begins. It is very effective in giving the audience  first impressions and a easy way to draw them in from the beginning with making the typography interesting and engaging fr the audience.

Zombieland is a good example for a quality way for typography to be presented, slow motion effect was the heart of each scene, this effect gave a thrilling atmosphere for the audience. The typography moves slowly within the scene so we are able to really in brace who was part of the film, it gave a great effect allowing the director to give the audience a slight insight about the film, also it placed the audience in the scene. The design of the font was bold and not too fancy, the size was quit big but didn't overpower the whole scene.The colour matched the type of genre it is with the writing being red signifying danger and blood and as it is a zombie film it linked very will the the film. This all helped for the typography to be effective and get the audience attention from the beginning, this sets the tempo of the whole film so it is important.

The typography is meant to work with the current scene which the audience can see and zombieland did very well by linking the typography and scene together like making blood splat on the typography and making the typography seem to be there at the moment like making it hit a zombie in the scene so it linked them together. It also helped to show the audience how the film will be like and making a lot of blood in the typography helps this. There are many different ways typography is used some more effective then others but different methods make the typography creative like a shattering effect surprises the audience and it marks the moment in the typography. Effects like that makes the difference in quality between different methods of typography.